Marketing and Admissions Manager at Umma University

Marketing and Admissions Manager at Umma University – Umma University Kenya Job Details

About the Role

Umma University is seeking a Marketing and Admissions Manager to lead enrollment strategy and brand management for the institution. This is a full-time position based in Nairobi, reporting to senior leadership. The successful candidate will oversee both the student recruitment function and institutional marketing, working across academic departments to build enrollment pipelines and maintain the university’s reputation in a competitive education sector.

The Marketing and Admissions Manager at Umma University will operate at the intersection of strategy, operations, and stakeholder management. You will use market data to shape recruitment approaches, manage promotional campaigns across multiple channels, and ensure the admissions process runs with efficiency and transparency. This role requires someone comfortable with data analysis, team leadership, and the detail work of university operations.

Key Responsibilities

• Review enrollment patterns, competitive positioning, and market research to guide recruitment strategy and institutional planning.
• Work with academic schools to ensure marketing communications reflect program strengths and institutional messaging.
• Plan and execute promotional campaigns including digital marketing, secondary school outreach, education fairs, media relations, and alumni engagement.
• Build and execute marketing and student recruitment strategies across local, regional, and international markets.
• Safeguard the Umma University brand identity, corporate image, and public perception across all communications channels.
• Manage the admissions cycle to maintain regulatory compliance, procedural transparency, and alignment with institutional policies.
• Prepare departmental budgets, monitor spending, and produce regular performance and financial reports.
• Lead and develop admissions staff and marketing officers, including training, performance review, and capability development.

Requirements & Qualifications

• Bachelor’s degree in marketing, business, education management, or a related field.
• Minimum 5 years of experience in marketing, admissions, or university management roles.
• Demonstrated expertise in developing and executing marketing strategies for student recruitment.
• Strong understanding of higher education sector dynamics, enrollment trends, and competitive landscape in Kenya.
• Proficiency in budget management, financial reporting, and data analysis.
• Proven ability to lead and manage teams, including hiring, performance management, and staff development.
• Experience managing digital marketing campaigns, education fairs, and multi-channel promotional activities.
• Excellent written and verbal communication skills, with ability to work across academic and administrative departments.

What to Expect

• You will work in a university environment where strategy and operations are equally valued, reporting to senior management with direct input on institutional direction.
• The role involves regular engagement with academic leadership, prospective students, secondary school partners, and external media and education networks.
• This Marketing and Admissions Manager at Umma University position in Nairobi is open to qualified candidates. Click Apply below to submit your application.