Content Creator Intern at Teach for Kenya

Role Summary

The Content Creator Intern works with TFK’s Marketing Team to design and develop compelling pictorial and video stories for marketing, recruitment and training purposes. As the CCI you will have the opportunity to write, direct, film and edit video projects that contribute to Teach For Kenya’s mission.

This also includes optimizing our YouTube channel and thinking strategically about image and video distribution to activate and inspire our audiences. This position reports to the Marketing & Communications Lead.

The Content Creator Intern will be responsible for capturing and editing videos and photos. They must demonstrate prowess in Premiere Pro software to successfully undertake this apprenticeship. Other tasks to be assigned include social media artwork, illustrations and visual content for the organization to communicate ideas that inspire, inform, and captivate our target audiences. This position requires you to be a self-starter, passionate about community development, knowledgeable about digital marketing, an agile team player, capable of delivering brilliant creative ideas and to show great attention to detail.

Job Description :
Creative Content Generation and Management

• Create high quality and engaging graphics and visual elements to include, but not be limited to, reels, pictures and other brand assets such as infographics, illustrations, animations and design layouts including selection of colors, images, and typefaces using digital illustration, photo editing software, video editing software i.e. premiere pro, and any other appropriate software

Digital artwork

• Creation of social media artwork, illustrations and visual content
• Present design concepts when required

Marketing support and Coordination

• Meet with department representatives for marketing support as delegated
• Incorporate changes recommended by Head of marketing
• Support in executing marketing plans
• Perform any other duties as may be assigned from time to time

Competencies

• Digital Content Creation: The ability to create impactful content across various platforms, including social media, blogs, and newsletters.
• Social Media Management: Experience in managing social media platforms, including Facebook, Instagram, Tik Tok, and X.
• Content Writing and Editing: Excellent writing skills with a keen eye for details and adherence to Teach For Kenya’s brand guidelines.
• Visual storytelling: Proficiency in graphic design tools, such as Adobe Creative Cloud, especially Premiere Pro and Illustrator, to create visually appealing and impactful videos.
• Analytics and Reporting: Capability to generate reports, interpret data, and provide actionable insights to optimize digital content.
• Campaign Planning and Execution: Ability to contribute to the planning and execution of communication campaigns, including content creation and campaign monitoring.
• Collaboration and Communication: Strong interpersonal skills with the ability to work collectively in a multicultural environment.

Key Accountabilities

• Build both the depth and breadth of Teach For Kenya’s brand across different platforms (traditional and social media) to reach key audiences, which include potential applicants, donors, government and educationists, with a view to long-term brand sustainability
• Work to actively sustain existing relationships and brand identity with key media players and stakeholders
• Drive Teach For Kenya’s brand identity by working closely with other function leads to define the Teach for Kenya brand and ensure brand consistency

Key Performance Indicators

• Number of successful digital content captured i.e. reels, photos etc
• Full production cycle time (turn around time of project closure or task delegated)
• Number of revisions made on a singular design work i.e. complete, accurate and creative work
• % of interactions/ number of engagement successfully achieved from posts

Qualifications – Education, Experience, Skills, and Beliefs

• Bachelor’s degree in digital design, graphic design, graphic communications, or related field.
• 1 years successful professional or self-taught experience in graphics and videography
• Proficient skill using Illustrator, Photoshop, and InDesign.
• Strong belief in Teach For Kenya’s vision, mission and core values.
• Excellent team player that is willing to work collaboratively with other stakeholders and to develop a high performing team.