Bancassurance Sales Officers – 6 Posts at SBM Bank

Job Purpose

The purpose for this role is to have dedicated insurance sales officers tasked to drive the penetration of insurance among core bank customers, foster cross-sell and revenue growth. Collaborate with key stakeholders internally and externally to optimize the bancassurance distribution channel. To implement sales plans/actions/ promotions and identify sales opportunities To ensure compliance objectives are adhered to.

Key Responsibilities

Strategy (80%)

• Drive the sales of insurance products within bank branches/segments
• Arrange for bank staff insurance product training, staff hurdles and refresher sessions
• Provide customers with comprehensive insurance consultations and solutions.
• Monitor and analyze sales performance and adjust strategies accordingly.
• Collaborate with bank management to develop and implement marketing campaigns.
• Ensure compliance with regulatory standards and company policies.
• Support the Segment/ Regional teams to ensure that insurance business is done on time, and through SBM Bancassurance Intermediary Limited
• Drive insurance penetration into the customers database

Key Result Areas in strategy

• Sustained Revenue Growth
• Customer retention
• Insurance product penetration

Compliance (10%)

• Ensure all regulatory requirements are met by ensuring compliance to the insurance act and SLA’s
• Ensures review and escalation if required of Sales administrative issues.
• Responsible for compliance with business procedure manuals
• Ensuring all claims are reported, tracked and resolved as per SLA by COE
• Ensure compliance with Snap checks process and internal audit.

Business fulfillment(10%)

• Ensure all premiums are collected from all sales as per laid down procedures in accordance with the insurance Act and SLAs with partner insurers
• Zero tolerance to non-collection
• Ensure all regional/segment insurance sales are placed through the centralized Bancassurance team to avoid revenue leakage
• Manage all aspects of premium refunds raised by sales teams
• Support customers by proposing credit arrangements such as IPF, Credit card

Knowledge: Skills and Experience required for this Role

• Sales and Marketing Skills ▪ Strong interpersonal skills to build and maintain relationships with bank partners, agents, and customers.
• In-depth understanding of health insurance products, including coverage options, benefits, and exclusions.
• Capability to provide training and support to bank staff and agents on selling insurance products.
• Ability to adapt to changing market conditions, customer preferences, and organizational priorities.
• Customer focus.
• Ethical conduct, ensuring transparency and fairness in interactions with customers and partners.

Competencies required for this Role:

• University degree, preferably in Commerce, Economics or Business Administration.
• AIIK Diploma / CII Diploma or verifiable progress toward attainment of the same.
•  At least 1 year experience in Bancassurance sales.
• Understanding of and experience with Insurance products and processes