Brand Manager – Spirits at Diageo

Role Responsibilities

• Develop, implement & monitor annual strategic brand plan including efficient oversight of the allocated budget.
• Analyze market research data including secondary research and taking corrective action for improvement of brand strategies.
• Inspire and motivate agencies to execute brilliantly – working pre-dominantly with promotions and media agencies.
• Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution.
• Effective management of brand advertising and sales promotion to generate brand growth.
• Plan and implement brand media strategy.
• Recommending, planning & co-coordinating brand PR activities likely to improve product sales and brand image in the short or long term.
• Monitoring brand availability and sales and being proactive on factors influencing the brand sales and market share performance.
• Monitor competitor activities affecting the brand and take appropriate corrective action.
• Monitor, evaluate and recommend brand-packaging update including pack and range extensions and follow through to implementation in liaison with Marketing Manager.
• Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.
• Prepare monthly brand expenditure and variance report to control budgeted expenditure.
• Market intelligence through regular trade visits and using this to enhance brand activities.
• Interaction with Regional Brand liaisons to give updates on implementation of Brand strategic plans.

Qualifications and Experience Required

• A Bachelor of Commerce Marketing or business degree or equivalent

Experience

• 3-5 years marketing experience preferably in a FMCG environment.
• Experienced in the development and execution of advertising strategies.