Marketing Associate at Ikigai

Marketing Associate at Ikigai – Ikigai Kenya Job Details

About the Role

Ikigai is seeking a Marketing Associate for a full-time position based in Kenya. This role sits at the intersection of strategy, execution, and community engagement — you’ll manage internal and external communications, oversee content calendars, lead paid media efforts, and support brand visibility across multiple channels. Reporting to the Marketing Lead, your work directly strengthens Ikigai’s community experience, membership acquisition, and commercial growth.

The Marketing Associate at Ikigai will balance planning with hands-on execution. You’ll coordinate campaigns, create social content, manage website updates, produce monthly reports, and liaise with external vendors — all while maintaining brand consistency and meeting tight deadlines. This is a role for someone who thrives managing multiple moving parts simultaneously.

Key Responsibilities

• Develop and implement annual and quarterly marketing campaigns alongside the Marketing Lead, ensuring on-time delivery and alignment with business objectives.
• Create and maintain monthly content calendars covering social media, website, email newsletters, and community communications.
• Manage Ikigai’s social media presence, including content creation, scheduling, and responding to member inquiries across all platforms.
• Maintain paid advertising campaigns by updating creative assets, monitoring spend, and ensuring ad content remains current and relevant.
• Monitor and analyse engagement metrics and campaign performance, providing monthly reports with insights and key performance indicators to leadership.
• Update website content to reflect changes in products, pricing, membership offerings, and operational information.
• Coordinate with external partners including photographers, videographers, designers, and printers to produce marketing collateral, signage, and promotional materials.
• Support the Events and Community teams by ensuring clear communication around events, membership updates, and community initiatives across all channels.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Media, Public Relations, or related field. A four-year college degree is preferred.
• 2–4 years of professional experience in marketing, communications, digital marketing, or brand management.
• Demonstrated expertise with SEO, PPC campaigns, analytics platforms, content creation, and campaign management.
• Proficiency in design software including Canva, Adobe Creative Suite, and After Effects.
• Strong experience with WordPress content management and Microsoft Office applications (Word, Excel, PowerPoint).
• Excellent written and verbal communication skills, with the ability to maintain consistent tone and messaging across all channels.
• Highly organised with strong time management abilities, capable of prioritising multiple projects and meeting deadlines in a busy environment.
• Relevant certifications in digital marketing, analytics, social media marketing, content marketing, or communications are advantageous.

What to Expect

• A role that demands both creative thinking and attention to detail — you’ll be responsible for everything from campaign strategy to day-to-day social media management and data tracking.
• A team-oriented environment where collaboration across departments (Events, Community, Operations) is essential, but where you’re also expected to own projects independently and deliver results.
• Consistent exposure to performance data, member feedback, and market research — this is a data-informed role where insights drive decision-making.
• This Marketing Associate at Ikigai position in Kenya is open to qualified candidates. Click Apply below to submit your application.