Merchandiser at AAA Growers

Merchandiser at AAA Growers – AAA Growers Kenya Job Details

Job objective

•  This role is critical in ensuring consistent product availability, excellent in store execution, freshness and strong  sales performance across all assigned outlets playing a key role in driving store-level performance by  influencing orders, maintaining high display standards and building strong relationships with store teams.

Key Responsibilities:

Instore execution & merchandising.

• Maintain high-quality, visually appealing displays of fresh produce always.
• Ensure all products are correctly placed, priced and labelled across fridges and display areas.
• Execute planograms and merchandising standards in line with the company guidelines.
• Ensure the correct product assortment is available and well presented in all display areas.
• Set up and manage promotional displays ensuring timely implementation and removal.
• Maximize shelf space, visibility and display quality to drive customer engagement and sales.

Freshness, Quality & Food Safety

• Enforce First-Expiry-First-Out (FEFO) principles.
• Ensure zero expired, damaged or poor-quality products are on display.
• Maintain strict hygiene, food safety and cold chain standards.
• Conduct regular quality checks and immediately remove non-compliant stock.
• Minimize waste through proper rotation, handling and monitoring of stock.

Stock & Inventory Management

• Monitor daily stock levels and ensure timely replenishment
• Track product movement (fast vs slow movers) and adjust displays accordingly
• Proactively recommend reorders to prevent stockouts or overstocking
• Ensure all listed SKus are consistently available and visible in-store.
• Coordinate with store teams to ensure accurate stock handling and ordering.

Market Intelligence, Pricing & Reporting.

• Monitor competitor activity including pricing, promotions product range and display quality
• Ensure pricing data is accurate and reflects real-time in-store conditions.
• Highlight pricing gaps, risks and opportunities for improvement.

Relationship Management

• Build and maintain strong working relationships with Heads of section, Store managers and retail teams
• Act as the primary point of contact for store- level operations and issues.
• Respond promptly to store needs and resolve issues efficiently
• Influence store teams to improve ordering patterns, product positioning and support for company products.

Weekly Performance Reviews & Meetings.

• Actively participate in the weekly (Monday) commercial/operations meeting
• Prepare and present for assigned stores;
  • Sales performance vs targets.
  • Order Performance (Target vs Actual)
  • Key opportunities (expansion, promotions, new listings)
  • Store specific challenges and risks.
• Provide clear actionable recommendations to improve performance.
• Follow up on agreed action points and ensure execution during the week.

Key Performance Indicators (KPIs):

Sales and Order performance.

• Achievement of minimum order targets per stores.
• Performance measured on target vs actual orders
• Consistent growth in sales across assigned stores.

Availability & Execution

• On-shelf availability ≥ 95%
• Planogram compliance ≥95%
• Display quality score ≥ 90%

Freshness & Waste Control.

• Zero expired or spoilt products on display
• 100% compliance with FEFO and cold chain standards
• Effective waste minimization

Promotion & Growth

• Number and effectiveness of in-store promotions executed.
• Increase in shelf space and product listings.

Reporting & Discipline

• 100% on-time submission of daily and weekly reports.
• Accuracy and quality of data and insights provided.

Profile Requirements

• Diploma/Degree in Sales, Marketing, Agriculture or a related field.
• Minimum 2+ years’ experience in merchandising, preferably in fresh produce or FMCG.
• Strong understanding of supermarket operations e.g. carrefour, Naivas & Quickmart.
• Excellent communication and relationship management skills.
• Strong attention to detail and execution discipline.
• Ability to work independently and manage multiple stores effectively.
• Willingness to travel across assigned outlets.