Baron Capital Limited
Job Overview: We are looking for an experienced Social Media Manager to develop, implement, and manage our social media strategy across various platforms. The ideal candidate will be a creative thinker with a passion for finance, capable of leveraging social media to enhance our brand awareness, engage our target audience, and drive meaningful interactions that align with our business goals.
Key Responsibilities:
- Develop and execute a comprehensive social media strategy in line with our brand identity and business objectives.
- Manage and maintain our social media profiles, including but not limited to Facebook, Twitter, LinkedIn, and Instagram.
- Create and curate engaging, high-quality content that resonates with our audience, including written posts, graphics, videos, and other multimedia formats.
- Monitor and analyze social media performance metrics, providing regular reports on key insights and recommendations for improvement.
- Interact with followers, respond to comments, and foster meaningful conversations while maintaining a professional and positive online presence.
- Stay current with industry trends, emerging social media platforms, and best practices to keep our strategies fresh and effective.
- Collaborate with our marketing and communications team to ensure consistent messaging and alignment across all channels.
- Plan and execute social media campaigns, promotions, and contests to drive user engagement and brand visibility.
- Identify opportunities for partnerships, collaborations, and influencer engagement to expand our reach and impact.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience in social media management, with a strong understanding of the financial services industry.
- Creative thinker with excellent writing skills and the ability to craft compelling and engaging content.
- Proficiency in using social media management tools and analytics to track performance and optimize strategies.
- Strong organizational skills and the ability to multitask in a fast-paced environment.
- Experience in creating and executing successful social media campaigns.
- Knowledge of financial terminology and investment concepts is a plus.
- A self-starter with a passion for staying up-to-date with industry trends and digital marketing innovations.
Application Process: If you’re ready to make an impact in the financial services industry and help build the digital presence of Baron Capital Limited, please submit your application, including your resume and a cover letter detailing your relevant experience, to hr@baroncapital.co.ke. We look forward to reviewing your qualifications and welcoming you to our team.