Online Marketer at Bobu Africa

Key Responsibilities:

• Develop and execute marketing campaigns (digital, social media, offline activations) to promote Bobu Lifestyle’s products.
• Manage content creation, storytelling, and branding that highlights the uniqueness of African craftsmanship on social media platforms such as Instagram, Tick-tock, Facebook, X, etc.
• Collaborate with influencers, brand ambassadors, and partners to drive visibility and engagement.
• Oversee product launches, exhibitions, and trade fairs to showcase Bobu Lifestyle’s collections.
• Monitor customer engagement and feedback to enhance marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 2 years of working experience in the Marketing Industry.
• Familiarity with the graphic designs, photo/Video editing as well as soft wares such as Canva, capcut .etc
• Strong understanding of African art, handmade products, and cultural aesthetics.
• Ability to develop and execute strategic marketing plans.
• Proficiency in digital marketing tools, social media management, and data analysis.
• Strong communication and presentation skills.