Direct Sales Representative (DSR) at Bowip Agencies Limited

JOB PURPOSE:

Implementation of Bowip Agencies sales and distribution strategies, including delivery and display of the products in the assigned territory.

KEY OBJECTIVES:

• Meet and exceed set sales targets for your assigned region
• Develop and maintain customer relationships with store owners, managers, and employees
• Daily strict adherence and completion of assigned route/itinerary(s)
• Ensure that stores or shelves are stocked with the right types and quantities of products
• Responsible for ensuring our brands receive the maximum available shelf space at all assigned outlets
• Adherence to strict payment terms allowed per customer
• Adherence to Kenyan Laws and regulations governing driving on public roads
• Ensuring the safety and integrity of inventory entrusted to your care
• Ensuring safety and maintenance of provided equipment (vehicles, phones, calculators, etc.)
• Ensure proper cycle/rotation and forecasting of inventory needs to prevent shortages or overstocking at all customer locations
• Strict adherence targeted departure time after loading (7:30 AM)

KEY TASKS:

• KNOW YOUR MARKET (Understand the trends per customer and brand within your assigned territory)
• Service existing accounts, obtain orders, and establish new accounts by planning and organizing daily work schedules to call on existing or potential sales outlets.
• Resolves customer complaints by investigating problems, developing solutions, preparing reports, and making recommendations to management
• Preparation of field sales and store inventory records and compulsory weekly reconciliation with depot supervisors and the accounting department
• Collecting information on customer stock balances during each visit
• Regular submission of fuel and vehicle maintenance receipts to the head office
• Attaching KEBS stickers to products, and ensuring all Bowip brands on shelves and in stores meet all other regulatory requirements
• Maintain store displays and shelves by removing dated or damaged products and ensuring (first to expire, first out – FEFO) stock rotation (All customer displays/shelves and off-shelf inventory storage locations included)
• Collaborating with customer buyers, procurements officers, and branch managers to negotiate orders (request LPOs) when inventory levels appear to be below optimum levels at all assigned outlets
• Work with our principles’ marketing/sales teams to deliver improvements in brand engagement scores across different territories
• Planning, executing and reporting on results of merchandising and sales initiatives including special sales events and promotions
• Collection and sharing of contact details for customer purchase/procurement decision-makers with your assigned manager/supervisor
• Analyzing the current marketplace and reporting to management any important market and competitor activity information.
• Answering customer questions, describing product features/benefits, and responding to special requests
• Arranging for return and credit for damaged/expired products at all assigned outlets
• Negotiating for off-shelf displays at branch level as per the available (Point of sale material(s) – POSM)
• Participate and report on trade inventory counts, placement of new products and price changes, etc.
• Ensuring the itinerary/route compliance at (Minimum 100% Coverage) to minimize/eliminate Out Of Stock situations (Less than 10% target)
• Ensuring a minimum call rate of at least 20 outlets per day and 5 new outlets per month
• Ensuring accurate electronic and paper sales records
• Ensuring proper and effective (1) Placement, (2) Product, (3) Price, (4) POS, & (5) Planograms adherence
• Take safe custody of the Company’s assets including vehicles, stock, cash, cheques documents etc
• Give direction and guidance to employees such as Van Assistant and others that may be assigned to you
• Monitoring competition by gathering current marketplace information on pricing, products, new products, delivery schedules, and merchandising techniques
• Be a team player, and be open to supervision, constructive criticism & feedback when necessary
• Any other duties assigned by management

JOB REQUIREMENTS:

• Minimum 3 years of sales experience
• Minimum 2 years class B driving experience with a clean driving record
• Negotiation, closing, and prospecting skills
• Basic accounting skills
• A current Certificate of Good Conduct/Police Clearance Certificate
• Strong Communication and organizational skills, able to work independently
• Proficient in computer and smartphone operation (Android OS)
• Extensive product/brand & category knowledge
• Presentation and reporting skills
• Great attention to detail
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)
• Knowledge of Kenya’s formal and informal retail landscape

EDUCATION QUALIFICATIONS:

• A diploma, or ideally an Associate/bachelor degree in business areas such as sales, marketing, or economics is an added advantage.

Company Description:

We aspire to be the leading 4PL (4TH Party Logistics Provider) in the impulse category in East Africa.