Direct Sales Representative (DSR) at Bowip Agencies Limited

  • Full Time
  • Nairobi

Bowip Agencies Limited


Implementation of Bowip Agencies sales and distribution strategies, including delivery and display of the products in the assigned territory.


  • Meet and exceed set sales targets for your assigned region
  • Develop and maintain customer relationships with store owners, managers, and employees
  • Daily strict adherence and completion of assigned route/itinerary(s)
  • Ensure that stores or shelves are stocked with the right types and quantities of products
  • Responsible for ensuring our brands receive the maximum available shelf space at all assigned outlets
  • Adherence to strict payment terms allowed per customer
  • Adherence to Kenyan Laws and regulations governing driving on public roads
  • Ensuring the safety and integrity of inventory entrusted to your care
  • Ensuring safety and maintenance of provided equipment (vehicles, phones, calculators, etc.)
  • Ensure proper cycle/rotation and forecasting of inventory needs to prevent shortages or overstocking at all customer locations
  • Strict adherence targeted departure time after loading (7:30 AM)


  • KNOW YOUR MARKET (Understand the trends per customer and brand within your assigned territory)
  • Service existing accounts, obtain orders, and establish new accounts by planning and organizing daily work schedules to call on existing or potential sales outlets.
  • Resolves customer complaints by investigating problems, developing solutions, preparing reports, and making recommendations to management
  • Preparation of field sales and store inventory records and compulsory weekly reconciliation with depot supervisors and the accounting department
  • Collecting information on customer stock balances during each visit
  • Regular submission of fuel and vehicle maintenance receipts to the head office
  • Attaching KEBS stickers to products, and ensuring all Bowip brands on shelves and in stores meet all other regulatory requirements
  • Maintain store displays and shelves by removing dated or damaged products and ensuring (first to expire, first out – FEFO) stock rotation (All customer displays/shelves and off-shelf inventory storage locations included)
  • Collaborating with customer buyers, procurements officers, and branch managers to negotiate orders (request LPOs) when inventory levels appear to be below optimum levels at all assigned outlets
  • Work with our principles’ marketing/sales teams to deliver improvements in brand engagement scores across different territories
  • Planning, executing and reporting on results of merchandising and sales initiatives including special sales events and promotions
  • Collection and sharing of contact details for customer purchase/procurement decision-makers with your assigned manager/supervisor
  • Analyzing the current marketplace and reporting to management any important market and competitor activity information.
  • Answering customer questions, describing product features/benefits, and responding to special requests
  • Arranging for return and credit for damaged/expired products at all assigned outlets
  • Negotiating for off-shelf displays at branch level as per the available (Point of sale material(s) – POSM)
  • Participate and report on trade inventory counts, placement of new products and price changes, etc.
  • Ensuring the itinerary/route compliance at (Minimum 100% Coverage) to minimize/eliminate Out Of Stock situations (Less than 10% target)
  • Ensuring a minimum call rate of at least 20 outlets per day and 5 new outlets per month
  • Ensuring accurate electronic and paper sales records
  • Ensuring proper and effective (1) Placement, (2) Product, (3) Price, (4) POS, & (5) Planograms adherence
  • Take safe custody of the Company’s assets including vehicles, stock, cash, cheques documents etc
  • Give direction and guidance to employees such as Van Assistant and others that may be assigned to you
  • Monitoring competition by gathering current marketplace information on pricing, products, new products, delivery schedules, and merchandising techniques
  • Be a team player, and be open to supervision, constructive criticism & feedback when necessary
  • Any other duties assigned by management


  • Minimum 3 years of sales experience
  • Minimum 2 years class B driving experience with a clean driving record
  • Negotiation, closing, and prospecting skills
  • Basic accounting skills
  • A current Certificate of Good Conduct/Police Clearance Certificate
  • Strong Communication and organizational skills, able to work independently
  • Proficient in computer and smartphone operation (Android OS)
  • Extensive product/brand & category knowledge
  • Presentation and reporting skills
  • Great attention to detail
  • Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)
  • Knowledge of Kenya’s formal and informal retail landscape


  • A diploma, or ideally an Associate/bachelor degree in business areas such as sales, marketing, or economics is an added advantage.

Company Description:

We aspire to be the leading 4PL (4TH Party Logistics Provider) in the impulse category in East Africa.

Method of Application

Interested and qualified candidates should forward their CV to: using the position as subject of email.

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