Digital Marketing Assistant-Superior Homes

  • Full Time
  • Nairobi

Superior Homes


  • Develop monthly content plans for marketing campaigns while ensuring adherence to brand guidelines.
  • Implement digital marketing strategies and plans.
  • Generate campaign concepts to enhance positive brand awareness.
  • Create imaginative visual solutions, managing the entire process from concept to production.
  • Research market trends, target audiences, competitors, and end-to-end consumer journeys to boost engagement and conversions.
  • Collaborate with the marketing team to produce online and offline marketing materials, including emails, social media ads, videos, and photography assets for content marketing.
  • Lead creative projects such as photo and video shoots for product advertisements, including on-set management.
  • Analyze digital data to provide key recommendations for website optimization.
  • Perform social media audits to ensure the use of best practices.
  • Maintain digital dashboards for multiple accounts.
  • Coordinate with the sales team to devise effective marketing campaigns.
  • Stay informed about industry trends, best practices, and emerging digital marketing technologies to drive innovation and optimization.
  • Manage and uphold our online presence, ensuring consistency and accuracy across all digital channels, including overseeing SEO/SEM, marketing databases, email campaigns, social media, and display advertising.
  • Prepare and send out customer emails.
  • Provide prompt resolution to any arising issues.
  • Possess a functional understanding of the product, capable of effectively communicating its value proposition to customers and colleagues.
  • Perform administrative tasks to support the smooth execution of marketing activities.
  • Conduct market research and analyze marketing surveys.
  • Utilize online marketing analytics to gather insights from web and social media platforms.
  • Update databases, spreadsheets, and inventory lists.
  • Create promotional presentations and coordinate promotional events.
  • Craft and publish online content for the company’s social media pages and website.
  • Write marketing content for company brochures and press releases.
  • Cultivate strong customer relationships.


  • A bachelor’s degree.
  • Minimum of one year of experience in digital marketing.
  • Strong organizational and time management skills, with the ability to meet deadlines, multitask, and prioritize effectively.
  • Entrepreneurial mindset, showcasing creativity and innovation in business.
  • Quick learning ability and adept workload management in a dynamic environment.
  • Proficiency in Microsoft Office tools (Word, Excel, PowerPoint).
  • Exceptional communication skills with acute attention to detail.

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