Team Leader – Direct Sales at HF Group

  • Full Time
  • Nairobi

HF Group

Main Responsibilities

  1. Business Planning and Growth:
    • Achieve regional targets by increasing customer acquisition and retention in all product lines: deposits, lending, cards, agent banking, and non-financial services.
    • Focus on deposit mobilization.
    • Develop, monitor, and fine-tune regional branch sales strategies, emphasizing segmentation and customer-focused, needs-based selling.
    • Refine regional sales toolkits, client materials, and training materials to align with different target propositions.
    • Implement performance management practices, including daily, weekly, and monthly reviews with the sales team to ensure they stay motivated and consistently meet targets.
  2. Cost Management and Revenue Generation:
    • Promote the acquisition of low-cost deposits to reduce the cost of funds.
  3. People Management:
    • Establish effective HR standards and strategies, including succession planning and talent retention.
    • Ensure strict adherence to performance management standards.
    • Motivate, coach, and energize branch staff for optimal results.
    • Provide continuous training to address skill gaps and implement training roadmaps to keep the team engaged.
  4. Operational Risk Controls and Procedures:
    • Implement processes to prevent mis-selling, misrepresentation, fraud, and maintain customer data confidentiality.
    • Ensure compliance with KYC guidelines, local regulatory requirements, and best practices.
    • Enforce anti-money laundering procedures and promptly report any suspicious activity.
  5. Tracking and Monitoring:
    • Monitor and manage Turnaround Time (TAT) for the segment, collaborating with stakeholders to meet targets.
  6. People Management & Administration:
    • Manage the sales team through coaching and training to achieve sales goals and enhance member relationships.
    • Conduct regular performance reviews and take corrective actions as needed.
    • Foster a supportive team culture that maximizes overall productivity.
    • Arrange, conduct, or recommend relevant training for branch staff to enhance their effectiveness.
    • Ensure staff adherence to ethical standards and discipline.
    • Plan and execute staff leave schedules.

Key Competencies and Skills

Technical Competencies:

  • Proficiency in computer and IT skills, including Microsoft Office applications.
  • General knowledge of banking processes.

General Competencies:

  • Strong written and verbal communication skills.
  • Exceptional interpersonal skills for effective collaboration with individuals and groups at all organizational levels.
  • Excellent customer service skills, with the ability to address inquiries or complaints promptly.
  • Initiative-taking ability, excellent time management, organization, problem prevention, and problem-solving skills.
  • Basic analytical skills and active listening ability.
  • Attention to detail and strong scrutiny capabilities.
  • Commitment to maintaining the confidentiality of sensitive information.
  • Willingness to adapt to evolving business requirements and deadlines.

Minimum Qualifications, Knowledge, and Experience


  • Bachelor’s degree in a business-related field.


  • Minimum of 3 years of experience in sales management within the banking industry.
  • Demonstrated knowledge of banking operations.
  • Strong problem-solving and analytical skills.
  • Demonstrated integrity and ethical standards.
  • Keen attention to detail.

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