Lead Generator at Solutech Limited

Job Description

• Market Research: Conduct comprehensive market research to identify potential manufacturers and distributors as leads within the FMCG, Pharmaceutical, Energy, Building & Construction sectors across Africa.
• Identifying Potential Customers: This involves researching and analyzing target markets, identifying potential leads through various channels like online databases, social media, industry events, and networking.
• Continuous Improvement: Stay updated with industry trends and competitive landscape to refine lead generation strategies and usage of appropriate tools which bring results.
• Building Relationships: Lead generators often engage with potential customers through various communication channels, such as email, phone calls, and social media, to build rapport and nurture relationships.
• Qualifying Leads: Once potential leads are identified, lead generators assess and qualify leads based on predefined criteria to
• ensure they align with Solutech’s ideal customer profile.
• Scheduling Appointments: Identify key decision makers, gather information, and book meetings for business development executives. Schedule meetings or demos between qualified leads and introduce as well as handover to the sales team.
• Tracking and Reporting: Meticulously track their activities, monitor key metrics like conversion rates, and report their progress to
• management.
• Collaboration: Work closely with the sales and marketing teams to develop effective lead generation strategies and ensure a seamless transition of qualified leads.
• Research and Analytical Skills: The ability to research, analyze data, and identify potential leads is crucial.
• Sales and Persuasion Skills: While not directly closing deals, lead generators need persuasive skills to engage potential customers and generate interest.
• Organizational and Time Management Skills: Managing multiple leads and tasks efficiently is essential.
• CRM Proficiency: Familiarity with customer relationship management (CRM) software is often required to track leads and manage interactions.

Requirements

• Diploma or Bachelor’s degree in business, sales, marketing, or related field.
• A proven track record of success in sales roles, preferably in the software or technology industry
• At least 2 years of experience in sales roles
• Knowledge of any Sales automation tools would be an added advantage.
• Knowledge of using a CRM tool for tracking the sales pipeline would be an added advantage.
• Basic understanding of software integration and implementation processes.
• Knowledge in CRM Software such as Salesforce, HubSpot, Pipedrive, Zoho and Lead Generation Software: Leadfeeder, LeadIQ
• Experience in generating leads using Social Media Platforms such as LinkedIn, Twitter, Facebook and use of email Marketing Tools i.e Mailchimp, Constant Contact