Key Account Executive at BOGO Beverages

  • Full Time
  • Nairobi

BOGO Beverages

Role Overview

Our ideal sales representative will function as the frontline commercial soldier, breaking barriers, creating value, and winning market shares for our business. They must achieve maximum sales profitability, growth, and account penetration within an assigned territory and market segment.

 Minimum Qualifications:

  •  Must be a graduate.

 Duties and Responsibilities:

  •  Achieve set primary & secondary sales targets (volume and value) by executing set JBPs to deliver maximum availability of our products at the retail end.
  • Ensure quality execution of the sales driver’s Availability, Pricing, Visibility, and Activation by following set steps of planned calls.
  • Ensure Numeric distribution is achieved in modern trade through achieving set customer call rate coverage targets, number of new outlets/branches, and expansion of portfolio availability.
  • Achieving merchandising objectives as per set segment standards both in the cold and ambient space
  • Identify, negotiate, plan, and execute activation opportunities such as promotions and tastings with customers in line with the channel sales plan.
  • Proactively manage the cash and credit resources of the customer to drive the growth of Bogo brands in terms of volume and value.
  • Monitor and manage company assets within the Bogo policies and procedures to ensure optimal use.
  • Receive, follow up, and resolve all customer queries and complaints efficiently in collaboration with the customer service team.
  • Prepare and submit accurate and timely reports to the sales manager to facilitate proper planning.


  • Bachelor’s degree in business a business-related course.
  • A minimum of 2 years experience in modern trade sales within a similar environment.
  • Must possess a clean and valid driving license.
  • Practical experience in the use of MS packages and ERP systems.


  • Strong oral and written communication skills.
  • Excellent Persuasion, negotiation, and influencing Skills.

Method of Application

Interested candidates should send their corresponding resumes and cover letters to:

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