SCOPE OF WORK

Under the supervision of the Social Media Manager, the Content Creator will be responsible for crafting and executing a dynamic content strategy across Nalafem’s social media platforms, supporting the implementation of plans and strategies for Nalafem’s social media platforms This role demands creativity, strategic planning, and keen attention to detail in order to engage with our audience and expand our digital footprint.

DUTIES AND RESPONSIBILITIES
Content Strategy and Calendar Development:

Construct a detailed monthly content calendar for each platform (Instagram, Facebook, LinkedIn, Twitter, TikTok and YouTube) incorporating Nalafem’s key messaging pillars and six flagship projects, Regularly update the content plan to ensure alignment with evolving campaign goals and organizational milestones.

Content Creation and Management:

Generate and refine micro-content (e.g., memes, GIFs, tweets) and macro-content (e.g., blog posts, newsletter articles, video scripts) in collaboration with the social media team and graphic designer
Employ content scheduling tools (Hootsuite, Iconosquare, Metricool) to ensure consistent and timely posting across all platforms.
Maintain a rigorous posting schedule, with a minimum of one post per day on each platform, pending review and approval.

Event Coverage and Content Production:

Engage in live coverage of various Nalafem events, both online and offline, to source multimedia content, including photos, videos, and quotes, that captures the essence of each event.
Create compelling video/vlog/audio content, showing proficiency and confidence in on-camera presentations and voiceovers.
Edit and refine video content to meet Nalafem’s quality standards and brand voice.

Asset Management:

Organize and maintain an accessible library of photos, videos, and design templates to streamline the content creation process.

Analytics and Reporting:

Conduct quarterly social media analytics assessments to track and analyze metrics such as reach, engagement, and impressions.
Compile detailed monthly reports on social media performance for both internal strategy refinement and external stakeholder updates.
Proactively identify trends, gather community feedback, and adapt content strategies to drive growth and improve engagement.

Growth and Engagement:

Develop innovative engagement strategies to grow Nalafem’s social media presence by 30-40% within a six-month timeframe, particularly focusing on:
Instagram: Increase followers through visually compelling content, interactive stories, and reels
Facebook: Expand our community through targeted campaigns, group discussions, and live Q&A sessions.
LinkedIn: Strengthen professional networking and thought leadership through articles, event highlights, and company updates.
Twitter: Enhance engagement through timely tweets, strategic use of hashtags, and participation in trending conversations.
Tiktok: Increase followers through visually compelling videos

Professional Development and Adaptation:

Stay informed about the latest social media trends, platform updates, and best practices to keep Nalafem’s content strategy ahead of the curve.

Support Expectations:

Collaborate with a team to brainstorm and refine content ideas.
Receive timely feedback and design support from the team to optimize content.

QUALIFICATIONS AND SKILLS

Demonstrated experience and track record in social media management and content creation
Experience with social media applications and platforms, basic photo-editing and video-editing skills and softwares such as Canva;
Familiarity and facility with mainstream social media platforms including, but not limited to, Facebook, Twitter, Youtube, Instagram and Tiktok;
Good copywriting, proofreading and editing skills;
Ability to create, compose and edit written materials;
Ability to write simply with a conversational style;
Ability to deliver creative content: text, image and video;
Creative self-starter who is comfortable with both taking initiative and working in collaboration in a virtual environment;
Strong ability to manage time and meet established deadlines, deliverables and milestones;
Identification with Nala Fem Vision and mission;
Flexibility and capacity to collaborate across teams;
Understanding of digital platforms and familiarity with remote working environments specifically Slack, Canva,
Asana, including adaptability with different time zones;
Fluent in English (written and spoken) and one more language (French, Arabic, Kiswahili will be an advantage)
Excellent oral and written communication skills and demonstrated ability to write and produce documents under tight deadlines.
Willingness and ability to travel whenever necessary