Janta Kenya

Key Responsibilities

Foundation
- Understand our products fully (their features; benefits; pricing and market competitiveness)
- Report to and work under our key distributor on a daily basis
- Map out routes and towns within the Mt. Kenya region under the distributor’s coverage
- Form relationships with the distributor’s sales team
- Understand the distributor’s way of working (minimum order quantities, pricing, order taking)
Activation
- Travel to customers daily across all the routes of the distributor in and around Kerugoya
- Familiarize customers with our products using physical samples and demonstrations
- Build a strong awareness of our brands amongst customers
- Build availability awareness (“always available at the distributor”)
Sales and after-sales
- Circulate physical copies of the distributor’s price lists for our products to all customers
- For new stockists:
Encourage listing of our fast-moving products
For existing stockiest:
Encourage repeat sales for any of our products already bought
Convince customers to stock a wider range of our products
Ensure products are visible to the end-customer on shelves or grills
Provide marketing support such as Stallion display boards and Jikokoa stickers
Proactively deal with any after-sales issues such as warranty registration and quality
Ensure that the distributor has adequate stocks of our products across all their stores