Brand/Product Activator at Janta Kenya

Key Responsibilities

• Foundation
  • Understand our products fully (their features; benefits; pricing and market competitiveness)
  • Report to and work under our key distributor on a daily basis
  • Map out routes and towns within the Mt. Kenya region under the distributor’s coverage
  • Form relationships with the distributor’s sales team
  • Understand the distributor’s way of working (minimum order quantities, pricing, order taking)
• Activation
  • Travel to customers daily across all the routes of the distributor in and around Kerugoya
  • Familiarize customers with our products using physical samples and demonstrations
  • Build a strong awareness of our brands amongst customers
  • Build availability awareness (“always available at the distributor”)
• Sales and after-sales
  • Circulate physical copies of the distributor’s price lists for our products to all customers
  • For new stockists:
• Encourage listing of our fast-moving products
• For existing stockiest:
• Encourage repeat sales for any of our products already bought
• Convince customers to stock a wider range of our products
• Ensure products are visible to the end-customer on shelves or grills
• Provide marketing support such as Stallion display boards and Jikokoa stickers
• Proactively deal with any after-sales issues such as warranty registration and quality
• Ensure that the distributor has adequate stocks of our products across all their stores

Skill & Experience

• Must have done activations before minimum of 6 months
• MUST BE CURRENTLY RESIDING IN KITALE