Brand Activation Manager at LOreal

  • Full Time
  • Nairobi


You Will Be Responsible For

  • Creating Brand Activation Strategies and maintaining a Brand activation Calendar in line with the overall Brand Strategy.
  • Executing new launches activations and push growth of pillar products using their own product, market, and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
  • Planning and executing marketing campaigns, events, and partnerships to engage with consumers and drive brand awareness.
  • Collecting and analyzing consumer and market insights and competition strategies to make recommendations – Maintain growth in pillar products and animate core catalogue.
  • Executing and monitoring marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences.
  • Adapting communication material (imagery, digital, point of sale).
  • Mobilizing and working with other departments (sales, logistic, education, etc.) and partner agencies to execute broader business strategy.
  • Identifying and creating opportunities for brand engagement.
  • Managing activation budget and ensure ROI.


  • Bachelor’s degree in Business Administration, Finance, Marketing, Sales.
  • Minimum 3 years’ experience in Sales, Marketing, preferably in the FMCG industry.
  • Strategic & Entrepreneurial mindset: strong analytical skills, & tenacity to think creatively to drive results in a fast-paced environment.
  • Collaborative mindset & solution-oriented, focused on achieving excellent results through cross-functional co-operation & resolve issues in a win-win manner.
  • Excellent presentation & communication skills to work with departments and internal & external personnel across teams and business lines.
  • Self-starter with high level of organization & attention to detail.

Market & Consumer Insight

  • Identifies market drivers.
  • Translates trends and consumer knowledge into meaningful insights.

Brand Development

  • Develops integrated campaigns that work.
  • Integrates retail & shopper expertise.

Activation Excellence

  • Delivers excellence with agility and rigor.
  • Integrates sustainable, business consciousness.

Collaborative Leadership

  • Creates collaboration for bigger success.
  • Shares & leverages best practices.

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