Tour Marketer at Bollard Consulting Limited

• Our client, a luxury tour agency seeks to recruit a Tour Marketer who will be responsible for promoting travel packages, engaging with customers, and driving sales through innovative marketing strategies.

Key Responsibilities:

• Identify and pursue new sales opportunities through outbound calls, emails, and networking.
• Follow up with leads and convert inquiries into bookings.
• Create and implement comprehensive marketing campaigns to promote tour packages across various channels (social media, email, website, print).
• Monitor and optimize marketing efforts based on performance data.
• Provide exceptional customer service throughout the sales process, addressing inquiries and resolving issues.
• Maintain relationships with past clients to encourage repeat business.
• Conduct research on travel trends, competitor offerings, and customer preferences to inform product development.
• Identify new market opportunities.
• Track and report on sales performance, including conversion rates, customer feedback, and marketing campaign effectiveness.
• Provide insights and recommendations to management for continuous improvement.
• Work closely with the operations team to ensure seamless execution of tours.
• Attend travel expos, trade shows, and networking events to promote services and build industry relationships.

Qualifications/Experience

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 3 years of experience in sales and marketing, preferably in the travel or tourism industry.
• Passionate about travel and tourism
• Good understanding of different tourism offerings and options
• Good knowledge of travel software
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and CRM software.
• Critical thinker and problem solver.