Digital Marketing Executive at HealthX Africa

Digital Marketing Executive at HealthX Africa – HealthX Africa Kenya Job Details

About the Role

HealthX Africa is recruiting a Digital Marketing Executive to join its marketing team in Nairobi on a full-time basis. The organisation delivers primary healthcare and wellness services through digital platforms, making quality medical care accessible to users across Kenya. This role sits at the centre of HealthX Africa’s strategy to reach and engage patients through multiple digital channels.

As a Digital Marketing Executive at HealthX Africa, you will lead the planning and execution of marketing campaigns across owned and paid channels. Your work will span social platforms, email systems, SMS, WhatsApp, and the company website. You will combine content creation, performance analytics, and paid advertising management to drive user acquisition and engagement in the healthcare sector.

Key Responsibilities

• Plan and launch digital marketing campaigns across social media, website, email, SMS, and WhatsApp channels.
• Produce content assets including graphics, video reels, video productions, blog articles, and campaign materials.
• Manage and grow HealthX Africa’s digital communities, fostering user interaction and brand presence online.
• Set up, manage, and optimise paid advertising campaigns on Meta and Google platforms.
• Coordinate marketing efforts for product launches, brand partnerships, activation events, and company campaigns.
• Track and analyse campaign metrics using available analytics tools and report findings to inform future strategy.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a closely related field.
• Minimum 2 years of professional experience in digital marketing or content marketing.
• Demonstrated ability to write clear, engaging copy and craft compelling brand narratives.
• Hands-on experience managing advertising campaigns through Meta Ads and Google Ads platforms.
• Working knowledge of SEO principles, Google Analytics, and content management systems.
• Strong organisational skills with careful attention to detail in campaign execution and reporting.

What to Expect

• You will work within a healthcare-focused marketing environment where understanding user needs and digital channels is essential.
• The role demands balance between creative content production and data-driven optimisation across multiple platforms.
• This Digital Marketing Executive at HealthX Africa position in Nairobi is open to qualified candidates. Click Apply below to submit your application.