Social Media Executive at Simba Corp

  • Full Time
  • Nairobi

Simba Corp

Key Responsibilities

Content Creation and Management

  • Develop and curate engaging, creative, and high-quality content for social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
  • Create and manage editorial calendars to ensure consistent content delivery.
  • Collaborate with design, marketing, and product teams to produce multimedia content (videos, graphics, blogs).

Social Media Strategy

  • Implement social media strategies aligned with the company’s marketing objectives.
  • Identify trends, monitor competitors, and adapt strategies to stay current in the social media landscape.
  • Suggest and execute new ways to increase brand awareness and engagement.

Community Engagement

  • Monitor, respond to, and moderate user comments and messages in a timely manner.
  • Build and nurture an active and engaged social media community.
  • Facilitate online conversations and interact with followers to enhance brand loyalty.

Performance Analysis

  • Track and analyze social media performance metrics using tools like Google Analytics, Hootsuite, or other platforms.
  • Prepare weekly and monthly reports to measure the effectiveness of social media efforts and inform future strategies.
  • Provide insights and recommendations for optimizing social media campaigns.

Paid Social Campaigns

  • Assist in the planning, execution, and monitoring of paid social media campaigns (e.g., Facebook Ads, Instagram Ads).
  • Work with marketing teams to ensure paid campaigns align with broader digital marketing strategies.

Influencer and Partnership Management

  • Collaborate with influencers, partners, and brand ambassadors to amplify content and increase reach.
  • Coordinate giveaways, collaborations, and promotional activities with external stakeholders.

Staying Up to Date

  • Stay updated with the latest social media best practices, trends, and technologies.
  • Continuously explore new platforms and features that could benefit the brand’s social media presence.

Required Qualifications and Experience

  • Educational Background: Bachelor’s degree in marketing, Communications, or a related field.
  • Experience: Proven experience of at least three (3) years in social media management or similar roles.
  • Social Media Expertise: Strong understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, etc.).
  • Communication Skills: Excellent written and verbal communication skills.
  • Social Media Tools: Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social).
  • Design and Editing Skills: Familiarity with graphic design and video editing tools is a plus.
  • Analytical Skills: Analytical mindset with the ability to interpret social media data and metrics.
  • Creativity: Creativity and the ability to think outside the box.
  • Attention to Detail: Strong attention to detail with time-management and organisation skills. Multitasking abilities.
  • Work Environment: Ability to work in a fast-paced environment, multitask, and meet deadlines.

Stay updated with similar job openings by joining one of our Live Feed Channels below:

To apply for this job please visit simbarec.peopleshr.com.