Simba Corp
Key Responsibilities
Content Creation and Management
- Develop and curate engaging, creative, and high-quality content for social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
- Create and manage editorial calendars to ensure consistent content delivery.
- Collaborate with design, marketing, and product teams to produce multimedia content (videos, graphics, blogs).
Social Media Strategy
- Implement social media strategies aligned with the company’s marketing objectives.
- Identify trends, monitor competitors, and adapt strategies to stay current in the social media landscape.
- Suggest and execute new ways to increase brand awareness and engagement.
Community Engagement
- Monitor, respond to, and moderate user comments and messages in a timely manner.
- Build and nurture an active and engaged social media community.
- Facilitate online conversations and interact with followers to enhance brand loyalty.
Performance Analysis
- Track and analyze social media performance metrics using tools like Google Analytics, Hootsuite, or other platforms.
- Prepare weekly and monthly reports to measure the effectiveness of social media efforts and inform future strategies.
- Provide insights and recommendations for optimizing social media campaigns.
Paid Social Campaigns
- Assist in the planning, execution, and monitoring of paid social media campaigns (e.g., Facebook Ads, Instagram Ads).
- Work with marketing teams to ensure paid campaigns align with broader digital marketing strategies.
Influencer and Partnership Management
- Collaborate with influencers, partners, and brand ambassadors to amplify content and increase reach.
- Coordinate giveaways, collaborations, and promotional activities with external stakeholders.
Staying Up to Date
- Stay updated with the latest social media best practices, trends, and technologies.
- Continuously explore new platforms and features that could benefit the brand’s social media presence.
Required Qualifications and Experience
- Educational Background: Bachelor’s degree in marketing, Communications, or a related field.
- Experience: Proven experience of at least three (3) years in social media management or similar roles.
- Social Media Expertise: Strong understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, etc.).
- Communication Skills: Excellent written and verbal communication skills.
- Social Media Tools: Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social).
- Design and Editing Skills: Familiarity with graphic design and video editing tools is a plus.
- Analytical Skills: Analytical mindset with the ability to interpret social media data and metrics.
- Creativity: Creativity and the ability to think outside the box.
- Attention to Detail: Strong attention to detail with time-management and organisation skills. Multitasking abilities.
- Work Environment: Ability to work in a fast-paced environment, multitask, and meet deadlines.
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