Full Time
Nairobi
Posted on October 2, 2023

BURN

Digital Marketing Manager at BURN Job Responsibilities

As a key member of our team, your responsibilities will include:

Providing Thought Leadership: Offer strategic insights on digital and social media marketing to guide our organization.
Digital Marketing Strategy: Strategize and execute all digital marketing initiatives, encompassing SEO/SEM, marketing database management, email marketing, social media campaigns, and display advertising.
Online Presence Management: Create and maintain our digital and social media presence, ensuring it stays engaging and up-to-date.
Real Estate Optimization: Manage and enhance our digital and social media platforms for maximum effectiveness.
Performance Measurement: Monitor and analyze the performance of digital marketing campaigns, comparing results to set goals (ROI and KPIs).
Insight-Driven Decision Making: Identify emerging trends and insights, adjusting spending and strategies based on these findings.
Creative Growth Strategies: Collaborate with the team to brainstorm innovative approaches to drive growth.
Experimentation and Testing: Plan, execute, and evaluate experiments and conversion tests.
User Experience Optimization: Work with internal teams to create optimized landing pages and improve the overall user experience.
Localized Campaigns: Partner with in-country teams to support sales efforts through tailored digital and social media campaigns.
Customer Experience Assessment: Utilize strong analytical skills to evaluate the end-to-end customer journey across various channels and touchpoints.
Conversion Tracking: Implement and optimize conversion points and user funnels.
Vendor Management: Collaborate with and oversee vendor partners.
Technology Evaluation: Stay updated on emerging technologies and provide insights on their adoption when appropriate.

Skills & Experience

To excel in this role, you should have:

A degree in marketing or a related field (BS/MS).
Proven experience in digital marketing.
Demonstrated leadership in managing SEO/SEM, marketing databases, email, social media, and display advertising.
Strong creativity in identifying target audiences and devising engaging digital campaigns.
Exceptional writing and communication skills.
Knowledge and experience in content development and marketing (a plus).
Proficiency in optimizing landing pages and user funnels.
Solid familiarity with website analytics tools (e.g., Google Analytics).
Experience in setting up and optimizing Google AdWords campaigns.
Working knowledge of HTML, CSS, and JavaScript.
Strong analytical abilities with a data-driven mindset.
Up-to-date knowledge of the latest online marketing trends and measurement best practices.