Content Marketing Specialist-African Management Institute

  • Full Time
  • Nairobi

African Management Institute

Job Description: Product and Content Marketing Specialist

We are excited to invite a skilled and enthusiastic individual to join our dynamic marketing team as a Product and Content Marketing Specialist.

In this Product and Content Marketing Specialist role, you will play a vital part in shaping and promoting the AMI Enterprise brand image, boosting product awareness, and creating captivating storytelling content across various channels. Your strategic thinking, creative flair, and exceptional storytelling abilities will be essential in effectively communicating our brand’s message to our target audience.

Key Responsibilities:

  1. Marketing Growth Campaigns: Develop and execute data-driven marketing growth campaigns across multiple channels, such as events, email, social media, and paid advertising, to generate qualified leads.
  2. Product Marketing & Brand Strategy: Contribute to positioning the AMI Enterprise brand and tone, developing and executing comprehensive brand strategies aligned with our vision, values, and objectives. Gain deep insights into our target audience and competitors to establish a unique brand presence in the market.
  3. Product Communication and Content Creation: Develop compelling brand communications for various channels, including advertising campaigns, social media, website content, and public relations. Collaborate with cross-functional teams to ensure consistent brand messaging that aligns with our brand positioning.
  4. Content Marketing: Strategize and implement content marketing campaigns across various channels to enhance brand visibility, engage our audience, and drive traffic to our platforms. Utilize SEO strategies, social media, email marketing, and other relevant channels to optimize content distribution.
  5. Brand Identity: Ensure consistent application of our brand identity across all channels and touchpoints, adhering to brand guidelines and standards. Work with design teams to create visually appealing and impactful brand assets.
  6. Product Marketing Performance Tracking: Monitor and analyze brand performance metrics, market trends, and consumer insights to evaluate the effectiveness of brand strategies and campaigns. Provide data-driven recommendations for continuous brand improvement and optimization.
  7. Social Media Management: Manage and grow our social media presence, developing a cohesive social media strategy, creating captivating content, and engaging with our online community. Keep track of trends, respond to customer feedback, and identify opportunities to enhance brand reputation.
  8. Collaboration: Collaborate with cross-functional teams, including marketing, design, sales, and product development, to align brand and content strategies with business goals. Offer guidance and support to internal stakeholders to maintain brand consistency.


Qualifications & Experience:

  • Bachelor’s degree in marketing, communications, or a related field.
  • At least 5 years of proven experience as a Product and Content Marketing specialist or a similar role.

Skills & Attributes:

  • Exceptional written and verbal communication skills with great attention to detail.
  • Strong creative and conceptual thinking, capable of translating ideas into compelling content.
  • Proficiency in content management systems (CMS), social media platforms, and marketing automation tools.
  • Solid understanding of SEO principles, keyword research, and content optimization.
  • Experience in data analysis, tracking metrics, and reporting on marketing campaign performance.
  • Strong project management skills, capable of handling multiple projects and meeting deadlines.
  • Ability to work collaboratively in a team environment and effectively engage with internal stakeholders.
  • Passionate about marketing trends, brand storytelling, and staying updated with industry developments.
  • Demonstrates the highest level of personal and professional integrity.
  • Thrives in a fast-paced entrepreneurial environment.

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