Digital Marketing Assistant-Superior Homes

Digital Marketing Assistant-Superior Homes – Superior Homes Kenya Job Details

Responsibilities:

• Develop monthly content plans for marketing campaigns while ensuring adherence to brand guidelines.
• Implement digital marketing strategies and plans.
• Generate campaign concepts to enhance positive brand awareness.
• Create imaginative visual solutions, managing the entire process from concept to production.
• Research market trends, target audiences, competitors, and end-to-end consumer journeys to boost engagement and conversions.
• Collaborate with the marketing team to produce online and offline marketing materials, including emails, social media ads, videos, and photography assets for content marketing.
• Lead creative projects such as photo and video shoots for product advertisements, including on-set management.
• Analyze digital data to provide key recommendations for website optimization.
• Perform social media audits to ensure the use of best practices.
• Maintain digital dashboards for multiple accounts.
• Coordinate with the sales team to devise effective marketing campaigns.
• Stay informed about industry trends, best practices, and emerging digital marketing technologies to drive innovation and optimization.
• Manage and uphold our online presence, ensuring consistency and accuracy across all digital channels, including overseeing SEO/SEM, marketing databases, email campaigns, social media, and display advertising.
• Prepare and send out customer emails.
• Provide prompt resolution to any arising issues.
• Possess a functional understanding of the product, capable of effectively communicating its value proposition to customers and colleagues.
• Perform administrative tasks to support the smooth execution of marketing activities.
• Conduct market research and analyze marketing surveys.
• Utilize online marketing analytics to gather insights from web and social media platforms.
• Update databases, spreadsheets, and inventory lists.
• Create promotional presentations and coordinate promotional events.
• Craft and publish online content for the company’s social media pages and website.
• Write marketing content for company brochures and press releases.
• Cultivate strong customer relationships.

Requirements:

• A bachelor’s degree.
• Minimum of one year of experience in digital marketing.
• Strong organizational and time management skills, with the ability to meet deadlines, multitask, and prioritize effectively.
• Entrepreneurial mindset, showcasing creativity and innovation in business.
• Quick learning ability and adept workload management in a dynamic environment.
• Proficiency in Microsoft Office tools (Word, Excel, PowerPoint).
• Exceptional communication skills with acute attention to detail.