Marketing Specialist – Knorr at Unilever

Marketing Specialist – Knorr at Unilever – Unilever Kenya Job Details

About the Role

Unilever is recruiting a Marketing Specialist – Knorr to lead brand strategy and execution for the Knorr product line across the Foods category. This is a full-time position based in Nairobi, reporting into the Foods marketing team. The role combines strategic brand planning with on-the-ground execution, requiring someone who understands consumer behaviour, thinks analytically, and can deliver results at pace.

With a portfolio of over 400 brands used by 2 billion people daily, Unilever operates at scale across East Africa. This Marketing Specialist – Knorr position places you at the centre of brand growth decisions for one of the company’s core culinary products, managing budgets, coordinating with external agencies, and driving innovation launches to market.

Key Responsibilities

• Develop and execute a comprehensive annual Brand Marketing Plan grounded in brand health audits and consumer job-to-be-done analysis for Knorr.
• Oversee the implementation of the marketing plan calendar, coordinating with agency partners to ensure all brand activations align with strategic objectives.
• Conduct detailed competitive analysis across the Knorr and Royco portfolio, reviewing the marketing mix (6 Ps) and driving corrective actions in collaboration with the wider team and creative agency.
• Manage budget allocation, spend tracking, and cost distribution across agency fees, product sampling, market activations, and media investments for both Knorr and Royco brands.
• Work with below-the-line (BTL) agencies to design and deliver consumer activations and on-ground marketing initiatives that bring brand strategy to life.
• Monitor brand KPIs and business targets, adjusting strategies based on market dynamics, consumer insights, and resource availability to ensure performance goals are met.
• Lead local project management for innovation initiatives, from launch planning through implementation and post-launch evaluation, tracking in-market performance and identifying improvement opportunities.
• Build cross-functional relationships with key internal stakeholders to align on priorities and drive Knorr brand growth across East Africa.

Requirements & Qualifications

• Bachelor’s degree in a business-related field (Marketing, Commerce, Business Administration or equivalent); Master’s degree or postgraduate qualification is preferred but not mandatory.
• Minimum 7 years of professional experience in marketing, brand management, or related disciplines.
• Strong ability to analyse market data, competitive landscape, and consumer behaviour to inform strategy decisions.
• Demonstrated creative thinking capability combined with proven execution skills—ability to move ideas from concept to market delivery.
• Solid operational and financial management skills, including budget management, vendor coordination, and performance tracking.
• Experience managing marketing campaigns, brand activations, and cross-functional team coordination with both internal and external partners.
• Understanding of digital marketing trends and a genuine interest in continuous learning in the marketing discipline.
• Personal accountability, bias for action, and ability to deliver results through others while maintaining high work standards.

What to Expect

• You will work in a results-focused environment where delivery, accountability, and continuous improvement are central to how the team operates.
• The role requires collaboration across internal departments and with external creative and activation agencies, so strong communication and stakeholder management are essential.
• This Marketing Specialist – Knorr at Unilever position in Nairobi is open to qualified candidates. Click Apply below to submit your application.