Brand Activation Manager at LOreal

Brand Activation Manager at LOreal – LOreal Kenya Job Details

A DAY IN THE LIFE
You Will Be Responsible For

• Creating Brand Activation Strategies and maintaining a Brand activation Calendar in line with the overall Brand Strategy.
• Executing new launches activations and push growth of pillar products using their own product, market, and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
• Planning and executing marketing campaigns, events, and partnerships to engage with consumers and drive brand awareness.
• Collecting and analyzing consumer and market insights and competition strategies to make recommendations – Maintain growth in pillar products and animate core catalogue.
• Executing and monitoring marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences.
• Adapting communication material (imagery, digital, point of sale).
• Mobilizing and working with other departments (sales, logistic, education, etc.) and partner agencies to execute broader business strategy.
• Identifying and creating opportunities for brand engagement.
• Managing activation budget and ensure ROI.

Requirements

• Bachelor’s degree in Business Administration, Finance, Marketing, Sales.
• Minimum 3 years’ experience in Sales, Marketing, preferably in the FMCG industry.
• Strategic & Entrepreneurial mindset: strong analytical skills, & tenacity to think creatively to drive results in a fast-paced environment.
• Collaborative mindset & solution-oriented, focused on achieving excellent results through cross-functional co-operation & resolve issues in a win-win manner.
• Excellent presentation & communication skills to work with departments and internal & external personnel across teams and business lines.
• Self-starter with high level of organization & attention to detail.

PROFESSIONAL & TECHNICAL COMPETENCIES
Market & Consumer Insight

• Identifies market drivers.
• Translates trends and consumer knowledge into meaningful insights.

Brand Development

• Develops integrated campaigns that work.
• Integrates retail & shopper expertise.

Activation Excellence

• Delivers excellence with agility and rigor.
• Integrates sustainable, business consciousness.

Collaborative Leadership

• Creates collaboration for bigger success.
• Shares & leverages best practices.