
Imara Hospital
ROLE SUMMARY
To ensure Imara Hospital provides a great customer experience both physically & on digital platforms. Through establishing & maintaining the primary link between the organization, its staff and the clients Imara serve. This will be achieved by ensuring a smooth client centric hospital experience, contact centre, well-coordinated digital marketing, and implementation of insights gained through research & experimentation
SPECIAL SKILLS AND COMPETENCIES REQUIRED
- Client experience and digital marketing
- Internal marketing and strategy to internal marketing
- Establish and maintaining excellent customer relationships
- Listening skills
- Ability to resolve conflicts and difficult situation
- Remain calm in demanding and high tension situations
- Excellent at communication with staff, clients, and other stakeholders
- Good organizational and planning skills
- Able to comfortably work with computers and tech savvy
- Ability to conduct and review research end-to-end
- Creating and presenting analytical reports
- Ability to create relevant online/ digital content
- Ability to multitask/ task shift between different departments and functions efficiently
DUTIES:
- Ensuring coverage of client experience desk/ enquiry desk/ contact centre
- Managing inbound and outbound calls
- Patient appointment management
- Management of doctors on duty and room allocation, be aware of the doctors on duty and doctors expected and their time of arrival
- Ensuring strict client service standards and etiquette are maintained by all staff in the hospital
- Facilitates smooth patient flow through the hospital at all service points, “conveyor-belt” like, cyclical movement of patients in the shortest time possible.
- Ensure timely response to inquiries by patients, prospective patients, and visitors in a courteous manner.
- Enquiry management and recording for recommendation of most sought for services.
- Monitoring and report on key performance indicators such as patient visits and customer satisfaction rates etc.
- Analyzing marketing and communications journeys across events and digital and traditional campaigns which may include direct mail, edms, sms, phone calls
- Formulation and review of relevant policies and procedures
- Conflict/ dispute resolution amongst staff and other stakeholders
- Ensure digital marketing activities are conducted as per management plans
- Ensure client centric digital content creation by all departments.
- Ensure frequent customer and market surveys are conducted and insights integrated into decision making.
- Ensuring every customer of IMH Hospital receives the best Experience.
- Educate colleagues on the various ways to humanize patient experience based on feedback from individual patients and their families.
- Handling customer complaints to completion in-line with the hospital Customer Experience policy.
- Conducting regular ward rounds in conjunction with other team leaders to interview patients, inquire about their respective experiences’ and address any matters that may require immediate attention.
- Conducting monthly training to all staff on customer experience and internal marketing
- Perform external marketing under the guidance of the marketing manager/marketing team
LEVELS OF AUTHORITY
- Direct Reports to head of Client experience
EXPECTED PERFORMANCE STANDARDS
- Ensure at >30% of patients attended at outpatient fill in a customer feedback surveys
- Ensure 100% of patients atteneded in the ip fill in a customer feedback surveys
- Any patient inquiries are responded within 24 hrs
- Ensure social media inquiries and comments are responded to within 30mins
- Ensure each major department (lab, pharmacy, clinical, & nursing) creates and posts at least 1 written and video blog each month
- Training on digital marketing
- Achieve a minimum of 40hrs training annually
ACCOUNTABILITY
- Responsible for ensuring 5s policy is maintained at their work station
- Exceptional client service on site and on digital platforms
- Ensure the social media and web platforms are kept up to date with accurate information
- Ensuring clients are given the correct information on time
- Ensure accurate patient bookings with the relevant specialist, so that patients attend the right clinic at the right time & the specialist is available to serve them.
- Ensure good client service phone etiquette is always maintained
- Protects patient confidentiality, making sure protected health information is secured by not leaving documents in plain sight and logging off the computer before leaving it unattended
JOB CONDITIONS
- Minimum 48 working hrs per week
- Extra hours are compensated as per overtime policy
- Might be required to work Holidays and weekends as the hospital remains open 24/7
- It includes occasional travel to different organizations and communities during scheduled marketing activities e.g. Health talks, community outreach and wellness programs
- Travelling allowance as per the job group
- Entitled to 30 days annual leave.
MEASURES
- Monthly client service performance reports
- Monthly digital marketing performance reports
- Ensure monthly reports are submitted by the 5th of every month
- Monthly Customer satisfaction surveys
- Biannual market surveys
PEOPLE MANAGEMENT
- Provide leadership for all inquiry desk & digital marketing staff
- Receive and coordinate all new visitors and clients
- Ensure smooth flow of information between different departments and patients
- Prevent and resolve conflicts between clients and the organization or its employees
- Ensure all staff are trained on appropriate client service etiquette
- Form a part of the Imara team and ensure collaboration between departments
MINIMUM ACADEMIC QUALIFICATIONS REQUIRED
- A Bachelor’s degree/ diploma in any relevant field
MINIMUM WORK EXPERIENCE REQUIRED
- A minimum of 2 years’ experience in client experience, marketing, call center or front office in a busy and reputable organization. Working experience in a busy hospital is highly encouraged
SPECIFIC COMPETENCIES (e.g. software application skills, strategic planning, analytical & results orientation…)
- Experience in conducting customer surveys and market research
- Analytical skills in reviewing and analyzing research data to build useful insights
- Experience and training in customer service Tech savvy and knowledgeable about current digital trends
- Comfortable with the basic Microsoft packages (word, excel)
- Experienced in reporting writing
- Experienced in creating and reviewing standard procedures and policies
- Great public speaking and presentation skills
Send your application to – jobs@imaramed.org
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To apply for this job email your details to jobs@imaramed.org