Marketing Specialist at Solar Panda

What You Will Do

• Field marketing & activations (core of the role) – Learn from what Field Agents and shops have already tested (including vernacular radio and local promotions) and scale what works
• Treat radio and road shows as core growth channels, not secondary tactics
• Plan and deliver roadshows, market activations, pop ups, and community events across Kenya
• Decide what gets done nationally vs locally, and why – Ensure shops, vehicles, and activation sites are properly branded and consistent
• Brief, manage, and hold third party suppliers accountable (roadshows, printing, photography) .
• Strategy, insight & campaigns – Map the Kenyan customer journey from awareness to purchase
• Identify key barriers to purchase across different regions and customer segments – Propose practical ways to address and mitigate those barriers
• Be opinionated about the right mix of channels – Shape campaign ideas, taglines, messaging, and timing
• Design campaigns that are practical, measurable, and sales focused
• Social media & content direction – Set direction for Solar Panda social media presence in Kenya – Advice on content themes, frequency, and tone
• Work with photographers or content creators when needed
• Maintain an up-to-date photo and content library – Ensure customer consent is collected for any photos or testimonials used
• Budgeting, reporting & accountability
• Propose marketing budgets and campaign spend – Track costs vs outcomes
• Report clearly on leads, conversions, and sales impact
• Be comfortable answering the question: What did we get for this spend?
• Internal communications – Share wins internally, strong agents, great activations, customer stories
• Capture testimonials and success stories from the field
• Help the wider team see whats working, where, and why
• Support internal alignment between Sales, Operations, and HQ

Qualifications

• Comfortable being both strategic and scrappy
• Happy in the field, not just in slides
• Organized, decisive, and execution focused
• Confident managing suppliers and budgets
• Data aware: you care about results, not just activity
• Curious about customers and grounded in real market insight
• Comfortable working across multiple Kenyan languages and vernacular radio markets, even if content is executed via agents or partners
• Comfortable spending significant time in the field, including upcountry travel
• Bachelors Degree in any business related training